Brand Resilience: A must-read for protecting brand value

Brand Resilience, by Jonathan Copulsky of Deloitte, is a must-read for anyone interested in or responsible for protecting brand value in our social-media induced world where every customer, partner, employee and competitor has the power to impact your brand (amplify or sabotage it) at lightening speed. It is focused, specific and relevant, relevant, relevant. Not a day goes by that there are not more stories, many of them very high-profile, about this topic in the news. This book is an excellent guide and framework for thinking about and executing a plan to maintain resilience of your brand.

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