Managing Brand Risk

In his book, “Brand Resilience”, Jonathan Copulsky of Deloitte Consulting talks about how to manage risk and recovery of brand reputation issues like this one with FanDuel and DraftKings. . Will the scandal hurt their brands? Building your brand, Managing risk

http://www.wsj.com/articles/fanduel-bans-employees-from-playing-daily-fantasy-contests-for-money-1444233537

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