Badgeville steps up with acquisition of

By Chloe Della Costa

During “Gamification Summit” held in San Francisco last month, Badgeville announced the acquisition of the community from Gamify. The community also includes the “Gamification” handle on popular social networks including Twitter, Facebook, YouTube, and Google+. Seems like a wise move since the startup recently brought in $25 million from InterWest Partners.

“With the work we put into building as the number one resource for gamification information, we wanted to hand it off to the number one gamification company in the industry, and are thrilled that Badgeville and their team will continue to grow these resources,” said Nathan Lands, CEO, Gamify, who will stay on as an advisor to “This enables us to now devote all of our time and resources into developing, the first ever HTML5 Virtual World, into a fun place to hang out and play, as well as participate in events to make a positive impact on the real world.”

Kris Duggan, CEO of Badgeville, had this to say: “Badgeville is committed to not only enabling world-class companies to deploy gamification techniques, but also to leading the charge in sharing best practices and education for the entire industry…This acquisition will enable us to offer world-class best practices on how to deploy gamification across a variety of industries. We plan to invest heavily into the community to allow others to participate in the development of these best practices.”

Duggan did not reveal the terms of the deal, but noted that it was for the community and namespace assets only. The company was not bought — Duggan called it a cash and equity deal. “We want to really go big with it,” Duggan says, “It’s going to take us some time, but we want it to be the place where people have conversations and share best practices around gamification. We think not only dedicating headcount to the community would be really helpful — a community manager, content developers, and whatnot — but the other thing we’re really excited about is that we’ll be deploying Badgeville on the community.”

Badgeville doesn’t plan to remove the content Gamify already posted. The company will simply build on what is pre-existing with new content. These changes will be visible to users in the coming months. Duggan also noted that one thing that made the community appealing is that Gamify had put a lot of work into its properties resulting in a very high pagerank on Google.




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