Archive for October, 2015

Brand Resilience: A must-read for protecting brand value

Brand Resilience, by Jonathan Copulsky of Deloitte, is a must-read for anyone interested in or responsible for protecting brand value in our social-media induced world where every customer, partner, employee and competitor has the power to impact your brand (amplify or sabotage it) at lightening speed. It is focused, specific and relevant, relevant, relevant. Not […]

Calculating Inbound Marketing ROI with Attribution – by Matthew Buckley

If you’re part of the 79% of marketers who say they are not successful at tracking ROI of content then you might want to check out this article. Be data-driven. http://www.business2community.com/inbound-marketing/how-to-calculate-inbound-marketing-roi-with-attribution-modeling-01338552#OasyuIT743O9jofy.97

Managing Brand Risk

In his book, “Brand Resilience”, Jonathan Copulsky of Deloitte Consulting talks about how to manage risk and recovery of brand reputation issues like this one with FanDuel and DraftKings. . Will the scandal hurt their brands? Building your brand, Managing risk http://www.wsj.com/articles/fanduel-bans-employees-from-playing-daily-fantasy-contests-for-money-1444233537

We need better user experiences

The irony – the bank asks you to print a receipt for your reward to go paperless. The cool new meditation app, that you downloaded but haven’t signed up for, spams you every day to let you know that you’re missing out on being less stressed. We can do better!! #digitalmarketingage.

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