The Economic Times recently reported an investment by Fuse Capital in Fin Robotics to develop an intelligent wearable tech device that has the power to transform how we control media, take selfies and more. Wishing much success to Keyur Patel and the team on commercializing the Neyya the bluetooth ring. So “Get Smart”! http://www.vccircle.com/news/technology/2015/11/18/fuse-capital’s-patel-backs-digital-ring-maker-fin-robotics
Brand Resilience, by Jonathan Copulsky of Deloitte, is a must-read for anyone interested in or responsible for protecting brand value in our social-media induced world where every customer, partner, employee and competitor has the power to impact your brand (amplify or sabotage it) at lightening speed. It is focused, specific and relevant, relevant, relevant. Not a day goes by that there are not more stories, many of them very high-profile, about this topic in the news. This book is an excellent guide and framework for thinking about and executing a plan to maintain resilience of your brand.
If you’re part of the 79% of marketers who say they are not successful at tracking ROI of content then you might want to check out this article. Be data-driven.
In his book, “Brand Resilience”, Jonathan Copulsky of Deloitte Consulting talks about how to manage risk and recovery of brand reputation issues like this one with FanDuel and DraftKings. . Will the scandal hurt their brands? Building your brand, Managing risk
The irony – the bank asks you to print a receipt for your reward to go paperless. The cool new meditation app, that you downloaded but haven’t signed up for, spams you every day to let you know that you’re missing out on being less stressed. We can do better!! #digitalmarketingage.
1. Mentor 2. Experiment 3. Create change 4. Champion improvement 5. Stay the course, specific and focused 6. Know your competition 7. Go with the flow 8. Spot trends 9. Don’t chase everything 10. Stay curious, not concerned 11. Be a little bit better everyday !
By Chloe Della Costa
During “Gamification Summit” held in San Francisco last month, Badgeville announced the acquisition of the Gamification.org community from Gamify. The Gamification.org community also includes the “Gamification” handle on popular social networks including Twitter, Facebook, YouTube, and Google+. Seems like a wise move since the startup recently brought in $25 million from InterWest Partners.
“With the work we put into building Gamification.org as the number one resource for gamification information, we wanted to hand it off to the number one gamification company in the industry, and are thrilled that Badgeville and their team will continue to grow these resources,” said Nathan Lands, CEO, Gamify, who will stay on as an advisor to Gamification.org. “This enables us to now devote all of our time and resources into developing Gamify.com, the first ever HTML5 Virtual World, into a fun place to hang out and play, as well as participate in events to make a positive impact on the real world.”
Kris Duggan, CEO of Badgeville, had this to say: “Badgeville is committed to not only enabling world-class companies to deploy gamification techniques, but also to leading the charge in sharing best practices and education for the entire industry…This acquisition will enable us to offer world-class best practices on how to deploy gamification across a variety of industries. We plan to invest heavily into the community to allow others to participate in the development of these best practices.”
Duggan did not reveal the terms of the deal, but noted that it was for the community and namespace assets only. The company was not bought — Duggan called it a cash and equity deal. “We want to really go big with it,” Duggan says, “It’s going to take us some time, but we want it to be the place where people have conversations and share best practices around gamification. We think not only dedicating headcount to the community would be really helpful — a community manager, content developers, and whatnot — but the other thing we’re really excited about is that we’ll be deploying Badgeville on the community.”
Badgeville doesn’t plan to remove the content Gamify already posted. The company will simply build on what is pre-existing with new content. These changes will be visible to users in the coming months. Duggan also noted that one thing that made the community appealing is that Gamify had put a lot of work into its properties resulting in a very high pagerank on Google.
By Chloe Della Costa
With its recent redesign, Foursquare has shifted its focus from check-ins and badges to social updates, deals, and algorithmic recommendations. The app was long overdue for a revamp. Once popular with users wanting to check in to locations, compete, earn points, and even reach “mayor” status, Foursquare’s success has certainly fallen off. When the company realized that users were no longer using Foursquare to check in, it was time to look for a new solution to engage its user base.
The redesign was built up with days of intriguing tweets, including some with the hashtag #allnew4sq. Now unveiled to the public, the new Foursquare emphasizes discovery, rather than gamification. It’s a mobile tool to navigate new places as well as your home city.
The company is wisely tapping its huge reservoir of data gleaned from users’ check-in habits, collected since the company launched in 2009, to remake itself as a social media application, recommendation engine, and deal service, all in one. According to Alex Rainert, Foursquare’s head of product, the redesign was largely motivated by user feedback and recommendations. With this help, Foursquare has become a sort of souped-up Yelp for mobile, with more than just user reviews, but also reviews from publications, deals and coupons, tips, and tagged photos.
The app features a more seamless user experience, design elements inspired by Path and Pinterest, and a simplified navigation bar, with three tabs rather than five. It also boasts “smarter” recommendations for restaurants, bars, and other venues. Not only that, but your recommendations are based on your friends’ habits and activities as well. The new “Explore” tab (which has replaced the check-in tab) is integrated with Google Maps, so you get a visual of what’s nearby. “Explore” also allows you to browse (rather than solely search for new venues), much like the Facebook newsfeed or trends on Twitter.
Now that check-ins are low priority, the core gamification features that once defined Foursquare, including the mayorship, have been pushed to the very bottom of each venue’s page. So it seems the company is putting its full faith in the redesign and the new focus on recommendations to garner more success.
But will it be enough to keep the company going? Foursquare recently announced the departure of its co-founder, and the core staff is rumored to be somewhat unstable as well. This may be Foursquare’s only chance to reinvent itself and escape the fate of becoming a forgotten trend.